Román Viñoly


Over the years, Román Viñoly has worked at Viñoly in a variety of capacities, including gopher, researcher, writer, visualization artist, photographer, filmmaker, communications director, strategic planner, and financial manager. He founded the firm’s first in-house visualization studio and served as an integral part of the THINK team of architects, urbanists, engineers, technologists, and artists that was a finalist in the World Trade Center Design Competition after the September 11, 2001 terrorist attacks in New York. He co-authored THINK New York: A Ground Zero Diary (Images Publishing Group, 2006) as well as the firm’s first monograph, VIÑOLY (Princeton Architectural Press, 2002).

Away from the practice, Mr. Viñoly has worked as a professional filmmaker and cinematographer and in 2003 founded Firebrand: a TV, web, and mobile programming company backed by Microsoft, GE Capital, NBC Universal, and Allen & Company. Broadcast nightly to 97 million households in the United States, Firebrand was an entertainment and marketing hybrid that programmed TV commercials the way MTV used to program music videos. Despite a growing audience and unprecedented response rates on its e-commerce platform, the start-up was prematurely shuttered during the financial crisis in 2008.

He is the creator of Casapanal, a prefabricated construction system that makes it possible to build a large variety of building types from a simple kit of parts that can be assembled by unskilled labor without heavy machinery. Essentially a large-scale “erector set” that is aimed at low-income and marginalized communities, it can be deployed as emergency shelters, definitive homes, clinics, schools, office buildings, etc. These high-performance buildings resist earthquakes and hurricane force winds. Because they are easily reconfigured, they are adaptable to the changing needs of all user groups.

In 2014, Román and Rafael Viñoly founded Integrated Developments, a vertically integrated real estate development company currently executing its first project, a 13,390-square-meter office building in Montevideo, Uruguay.


IE Business School, Masters in Business Administration, 2011

NYU Tisch School of the Arts, Masters in Fine Arts in Film, 1998

Haverford College, Bachelor of Arts in History, 1993